A warm welcome and hospitality: these are the typical features of Riccione identity, a town that doesn’t forget tradition even if it looks ahead to change and new tendencies.


As the time has gone by, the beach has changed too and has been provided with modern bathing establishments, well equipped and endowed with technological system. The hotels, the sea promenade, the historic streets for walking and shopping too have been involved in the process of change and can proudly keep up with the new buildings dedicated to sports and leisure, conferences, business and events.


The name (in local pronunciation Arcaton) comes from the Greek and Byzantine occupation dated back to the sixth century AD: "Archeion" is the name of a plant, the burr, which still grows spontaneously in some areas of the beach now occupied by the bathing establishments but which was once abundant on the desert shore of Riccione.

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